UTM Generator

Generate URLs with UTM parameters for marketing campaign tracking

Base URL

Enter the destination URL to add UTM parameters.

UTM Parameters

Required

The source of traffic (search engine, social media, newsletter, etc.)

Required

Marketing medium type (paid ads, social, email, etc.)

Required

Campaign name (promotion name, slogan, etc.)

Optional Parameters

UTM Parameter Guide

  • utm_source: Identifies the traffic source. (e.g., google, facebook, newsletter)
  • utm_medium: Identifies the marketing medium. (e.g., cpc, banner, email)
  • utm_campaign: Identifies the specific campaign. (e.g., spring_sale, product_launch)
  • utm_term: Tracks paid search keywords. (Optional)
  • utm_content: Differentiates similar content or links. (Optional)
  • Consistency: Use lowercase and underscores (_) to maintain consistency.
  • Tracking: Check data in Google Analytics under Acquisition > Campaigns.
Completed!

UTM Generator Usage Guide

UTM (Urchin Tracking Module) parameters are tags added to URLs to track traffic sources. They are essential for measuring marketing campaign effectiveness in Google Analytics.

UTM Parameter Description

Parameter Required Description Example
utm_source ✓ Traffic source google, facebook, newsletter
utm_medium ✓ Marketing channel cpc, email, social, banner
utm_campaign ✓ Campaign name spring_sale, product_launch
utm_term Search keyword running_shoes, seo_tools
utm_content Content differentiation header_link, blue_button

UTM Usage Example

Example: Running a spring sale campaign ad on Facebook
?utm_source=facebook&utm_medium=paid_social&utm_campaign=spring_sale_2024

Use Cases

Email Marketing

Measure email campaign effectiveness with utm_source=newsletter, utm_medium=email

Social Media Ads

Analyze ad performance with utm_source=instagram, utm_medium=paid_social

Influencer Marketing

Compare influencer effectiveness with utm_source=influencer_name

A/B Testing

Compare different creatives in the same campaign using utm_content

UTM Writing Tips

  • Use lowercase and underscores (_) to maintain consistency
  • Avoid special characters or spaces, use meaningful names
  • Standardize UTM naming conventions within your team
  • Check data in Google Analytics under Acquisition > Campaigns

Related Keywords

UTM Parameters UTM Generator Google Analytics Campaign Tracking Marketing Analytics Traffic Tracking